Advanced Typography - Final Project

June 17, 2019

Advanced Typography - Final Project

11.06.2019 - 25.05.2019 | Week 11 - Week 13
Kang Jiet Yee | 0336776
Advanced Typography
Final Project

Lectures

Week 11

Lecture Slides:

Week 12

No lecture this week, we continue to work on our final project.

Week 13

No lecture this week, we continue to work on our final project.

Instructions

Final Project

Proposal for Final Project:

After looking at different examples and designs, i decided to slove the existing problem for Florist Shop logo which is lack effective to express their purpose and brand identity. After cosultation with Mr Vinod, he approve my idea and advice me to choose an exsting logo and work on that, also, for the typeface design, i need to design Capital letters for all the alphabets.

Design Progress:

After looking at differnt examples and typeface, i decided to use futrura std, a sans-serif typeface for my design since it will maintain the readability well after implemented the graphical elements in the typeface.

Fig 1.1 Futura Std TTF

Fig 1.2 Futura Std Template In Illustrator

At first, i try different colour of texture and uses differnt colour of flower on the design but it was not consistent in terms on design. Hence, I started to look for better graphical elements that can be uses in the typeaface design which can also maintain the consistency of it.

Fig 1.3 First Attempt - Typeface Design

After few attempts, i decided to use similar flower of graphical elements that having same colour scheme in my design. In order to fit the chracteristic of a florist, i choose wood texture with light colour for the background of typeface which matches well with the graphical elements.

Fig 1.4 Chosen Graphical Elements and Texture

Fig 1.5 Screenshot of Design Processs in Illustrator

After i done with my alphabets, i started to work on my logo design, which consider the placements of composition of the texts. Based on the feedback i get from Mr Vinod, he adviced me to change the placement of "since 2019" to below the words "Floral Boutique".

Fig 1.5 Attempt 1 - Logo Design

Final Outcome - Alphabets :

Fig 1.6 Final Outcome of Alphabets (Capital Letters)

Fig 1.6 Embedded PDF - Final Outcome of Alphabets (Capital Letters)

Final Outcome & Application :

Fig 1.8 Final Ouctome - Florist Logo

Fig 1.9 Embedded PDF of Final Ouctome - Florist Logo

Singage of Floral Boutique

Fig 1.10 Application - Signage of Floral Shop

Fig 1.11 Embedded PDF of Final Ouctome - Signage of Floral Shop

Buisiness Card mockup of Floral Company

Fig 1.12 Application - Florist Business Card

Fig 1.13 Embedded PDF of Final Ouctome - Florist Business Card

Conclusion (Purpose)

In conclusion, instead of using only picture and graphical elements, i wanted to enhance the design by implement the characteristics of florist dentity into the typeface might be more effective to portrays their brand and purpose. Also create a logo that will be more visual appealing and suitable for florist branding.

Feedbacks

Week 11

Specific Feedback:
Mr Vinod advised me to finish my blog for previous project as soon as possible, then i will need move on to develop idea for my final project.

Week 12

Specific Feedback:
Mr Vinod ask me to state my problem statement in my proposal, also choose a specific logo of florist shop to work on.

Week 13

Online Feedback:
Can you simulate an actual signage.You are just showing the application of your logo as a signage. So just use any floral shop front you can find on the internet and put the the artwork on the signage. Digital enough.

Reflections

Experiences

Week 11

After done with my previous project blog, i proceed to develop ideas for my final project, by looking at the examples that have provided in the mib and also some examples that shown by Mr Vinod after the briefing.

Week 12

After i consulted with Mr Vinod about my proposal, he ask me to provide a relevant problem statement that relate to the idea beofore i start to work on it.

Week 13

After few attempts of applying different graphical elements on the alphabet, i decided to chooose a consistent colour and design for the floral elements. Morever, to fit the colour scheme for my grapical elements, i adjust and come out with different colour to test for the wood texture on my alphabets.

Observations

Week 11

Looking at differnt examples might be helpful in our cognitive process of developing idea, we must always look for inspiration which can provide us a guideline to produce an applicable design for our selected topic.

Week 12

Looking for suitable typeface that works well with my idea was not easy, since it is necessary to maintain the balance for the mixture of the alphabet and graphic elements. Also, the texture of the alphabet do play an important role to determine the visual appearance of the designed typeface.

Week 13

Compare to the previous attempts, applying consistent graphical elements will maintain the consistency of the design for alphabets, a lighther colour of texture works better with the graphical elements.

Findings

Week 11

In order to have a suitable idea for my Final Project, i found out that research and exploraiton is an important step to be done before i can start to work on my proposal.

Week 12

In the process of choosing typeface, i fount out that a san serif typeface will work better for my design which able to maintain the readability of the alphabets. Besides, i choose to apply wood texture on the aplabets to fit the characteristics for florist branding.

Week 13

I found out that he placement and porpotion of the graphical elements need to be consider well which able to fit the alphabet and maintain the balance and consistency of the design.